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Author Topic: Soliciting Voluntary Donations  (Read 156 times)

Rhonda

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Soliciting Voluntary Donations
« on: December 15, 2020, 09:02:13 am »
I've updated the anniversary e-mail so that it includes a small solicitation for a voluntary donation.  Seems like an appropriate time to ask people... after they've just spent a year participating with us enough to have triggered the e-mail (which is sent only if you've attended six or more events in the year leading up to your anniversary date).

In addition to that, I am planning to do a 2x/year solicitation for donations thusly:
1) Blog post asking for donations and talking about club expenses and any special projects we may want to fund, and announcing the:
2) Twenty-Smacker party (an everyone-welcome celebration of some sort at which we can take donations).

Beyond those two things (anniversary e-mail and 2x/year celebration), are there other things we should consider doing to solicit donations?  For example, do we want to add a note to the upcoming event reminder template that the club exists on donations, and if you want to make a donation click "here" for information?

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Rhonda

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Re: Soliciting Voluntary Donations
« Reply #1 on: February 09, 2021, 04:09:09 am »
We got some great input last night into how to raise money for the club.  I would like to:
1) Have a town hall to brainstorm ideas to solicit member donations - I want to keep this separate from corporate donation discussions because I think people will be tempted to focus solely on getting corporate donations and not so much on having members pitch in, which is very important;
2) Have a second town hall to brainstorm ideas to solicit corporate donations - we would need a volunteer who would follow up on these things as I can't/won't be the one to do it;
3) Research websites for collecting online donations - maybe there's something we can use, and offer as an option for folks who want to donate;
4) Research how it works to "text" donations (e.g., the way CKUA does it)
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Rhonda

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Re: Soliciting Voluntary Donations
« Reply #2 on: February 10, 2021, 11:19:32 am »
New tip from Chris Wenslaw:
there is a site Pay Pal Donations, which can be incorporated into COC website and has quite low fees, but seems to be aiming at charitable organisations –may be worth checking. Also, I checked with my daughter (she is marketing analyst) how to monetize a website. She explained to me, that most of her clients are using Google Adsense, where advertisers are bidding on a specific web spaces and Google then places their ad there. Obviously, Google takes a cut, usually charging per “click”.
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Duane

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Re: Soliciting Voluntary Donations
« Reply #3 on: March 06, 2021, 07:42:29 pm »
Great idea regarding the anniversary email Rhonda!  I especially like the exemption for those who have not attended at least 6 events in the 12 months leading up to their anniversary date.  This eliminates the risk of coming across like we're more concerned about their donation than their current satisfaction with the club.   

My favourite idea is organizing an annual or semi-annual social gathering like a club picnic to solicit donations.  Obviously its a challenging time right now with covid but under normal circumstances I believe events like that would be very successful for us.   

In addition I still feel you can't beat the old on-the-spot donation opportunities.  Granted we have already established coordinators will no longer be expected to ask or accept donations at events but I have a feeling there will be some coordinators who will happily give attendees the opportunity to contribute which could still result in a significant percentage of our annual intake.

There are definitely some great ideas here and as long as we can find solutions that cost little to no money I'm all for it.  I think options that require us to pay a sizable monthly or annual fee should only be considered when the club is averaging at least 80 events a month.  In the short term, I believe we have adequate means of accepting donations through e-transfer, in person, club fund raiser events and solicitation emails.


 


« Last Edit: March 07, 2021, 02:17:19 am by Duane »
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Rhonda

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Re: Soliciting Voluntary Donations
« Reply #4 on: March 07, 2021, 05:39:10 am »
We could add a paragraph in the event reminder e-mail template about giving donations at the event itself.  Coordinators can leave it in, or take it out, as they prefer.
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Duane

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Re: Soliciting Voluntary Donations
« Reply #5 on: March 07, 2021, 06:51:32 pm »
That sounds like a good idea
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Jim

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Re: Soliciting Voluntary Donations
« Reply #6 on: March 09, 2021, 07:15:59 am »
People (me) appreciate having less to read.
I prefer a brief quarterly / semi annual request.
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